UI/UX Design

UX and UI are important tools to make products like websites and applications more appealing to users. Not everyone is an expert and can write codes to make the digital platforms work. Hence, developers utilize these two components (in the form of graphics, uncomplicated layouts, etc.) to make their use easy for everyone. Developing the perfect UX/UI design isn’t an easy task but Virtuxient Technologies excels in it. So, before you make up your mind to opt for our services, here’s everything about both UX and UI designs.

What is UI design? – UI design meaning

UI is the short form for User Interface and it refers to the space where humans interact with various digital products. The main aim of UI design is to design a product in a way that eases the process of human-device interaction, i.e. users find it simple, efficient, and enjoyable during usage. Visual elements like pages, screens, texts, etc. are a part of this UI designers can make efficient UIs for any digital product – be it apps, websites, and so on.

What is UX design? – UX design meaning

UX stands for User Experience. As the name implies, it involves the overall experience that a user gets from a product. In other words, through the mechanism of the UX design process, developers create a platform in such a way that optimizes people’s experiences. UX design concept covers several components like branding, usability, functionality, scalability, the process of finding the product, etc. All these components ensure to give a user the best experience.

Differences between UX and UI – UX vs UI

In the field of design, these two words are often confused with each other. It’s okay for a layman to use these terms interchangeably but as a professional, one must be having the correct knowledge regarding the differences between the two:

1. The difference in concept: User Interface Design is supposed to increase the aesthetics of a product to let the users interact efficiently with it. On the contrary, User Experience Design is meant to generate certain emotions or feelings in them in their product-using journey. In other words, while UI design defines an approach to design a product’s aesthetic aspect, UX is a broader approach to product design.
2. The difference in focus: UI design emphasizes more on how well a product is presented to the users – its visual appearance in the form of colors, photos, typography, menu bars, and many more. Its goal is to make products appear the best aesthetically and fitted for all types of screen sizes so that their usability increases. On the other hand, UX design’s main emphasis is on ensuring the overall user-friendliness of a product. Its ultimate goal is to create a product that can be used satisfactorily with ease.

• The difference in application: Developers can use UI design exclusively for digital products and services. But UX design can be used in the case of both digital and physical products.

1. The difference in results: UI design makes products that can please the users aesthetically. UX design ultimately results in the creation of products that impress users with their efficiency.

Which one to opt for – UX or UI?

When there are differences, you might be thinking that one is better than the other. But that’s not the case. In fact, both UX and UI complement each other and go hand in hand. Using only one of them in a platform can make it look incomplete.

For instance, suppose you are launching an app. For this purpose, you hired a UX designer who decided on its features and ways to increase its user-friendliness. Now, when a user opens it, he is disgusted because the texts are unreadable and the images are of the poorest quality. Why? You haven’t hired a UI designer. Similarly, UI can’t function properly if the UX design is not good enough.

UX/UI design benefits

1. Fast acquisition and retention of new users: With users having a happy experience with a certain product or service, they trust it and continue its usage. Positive feedback about user experience raises the chances of gaining more audience. In this way, a product’s user base can increase very quickly.
2. Reduction in development time and costs: Experts in the fields of UI/UX design understand very well the usability issues that can arise from a certain product. Hence, while creating it they cater to the user’s needs and make sure of its high scalability and flexibility. They ensure to not make any wrong assumption regarding user behavior, an installed feature, etc. As a result, there arises no need to spend money, resources, and time on errors in the product.

• More user engagement, newer insights: With an enhanced user-centric approach as a platform gains more users who interact with its features, more engagement insights also come. These insights help to find out the level of users’ satisfaction and based on those new additions can be made to the platform.

1. Higher chances to earn revenue: In the way of letting users enjoy an unforgettable journey with a product, one can also understand all the opportunities to earn revenue by transforming those users into buyers. Improvement in interactions with them, better ways of calls to action pave the way to revenue growth.

Hope by now you have gained an altogether different perspective about UX/UI design and understood why it is necessary for the product or service you are going to launch.  So, if you are willing to access its services, Virtuxient Technologies is just one call away.